The Skeptical Entrepreneur has always been skeptical of "job creators" who create "jobs" that are, at best, marginally worth having. TSE is, and remains, at a loss to understand how employers can, with a straight face, imagine that they can get gold-quality service for the cost of copper. Perhaps employers imagine that entry-level, and minimum-wage employees will work themselves to exhaustion for a pittance, simply out of the good of the employees's hearts, or in honor of the superior goodness of the employer? TSE simply cannot make any sense of the expectation of maximum effort for minimum wage.
So, this article about the Boston-based Boloco burrito chain, which pays its entry-level floor workers $9-$10 per hour, and managers $12-$14 per hour, is so fascinating. Imagine, if you will, a consumer retail chain that pays a premium wage to the grunts that actually do the work - and, in return, enjoys rising same-store sales (most years), and which enjoys a staff turnover rate on the order of 33% lower than the industry average.
Imagine a retailer paying for what it wants and, hey presto!, getting what it pays for. Fascinating, is it not>
It is, certainly, an edifying example for The Skeptical Entrepreneur.
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